In the present world, every small or big business is building their websites and investing heavily in digital marketing. It has become vital for any brand to get global exposure and boost sales revenue. Many companies use their in-house digital marketing teams to rank their websites at the top of the SERPs, while some hire 3rd party SEO agencies like My SEO consultant UK.  

Whether you have an in-house team for doing SEO of your site or getting it done from agencies, SEO audit tools are one of the essential requirements for ranking your site in the SERPs. Before we talk about the best SEO audit tools, let us know more about SEO audit checklist. Let’s begin! 

What Is an SEO Audit Checklist?

An SEO website audit involves deeply analyzing your site’s structure, content, and off-page components that affect your website’s ranking on search engines. A complete website audit checklist pinpoints mistakes that could harm your site’s ranking and opportunities that could improve it. 

SEO Audit Checklist generally covers: 

  • Keyword Research 
  • On-Page SEO 
  • Competitor Benchmarking 
  • Backlink Profile
  • User Experience 
  • Indexing and Crawlability 
  • Site’s Architecture 

Overall, it is a “health check” of your website. There are many sites that provide free SEO audit checklist. You can easily download them to ensure you don’t miss out on anything when performing SEO audit 

Now that we know what is an SEO audit checklist, let us talk about the best SEO audit tools. 

8 Best SEO Audit Tools to Boost Your Website Ranking

There are several paid and free SEO audit checklist tools that you can use to perform a thorough audit of your website. Let’s check out these 8 best SEO audit tools to boost your online visibility and increase traffic to your website: 

1. Google Search Console

Although Google Search Console lets you monitor statistics like clicks, positions, impressions, and CTRs (Click Through Rates) on your site, you can also use it to perform SEO audit of your site. Additionally, it also keeps track of featured snippets like site links, video snippets, AMP, breadcrumbs, and more.  


2. SEMrush

SEMrush’s SEO audit tool can assist you in creating the perfect website while staying within your budget (if you have a site having fewer than 100 pages). You can obtain your website’s comprehensive SEO audit report within minutes. It lets you know all the issues on your site that need to be fixed so you can resolve them issues before they cause harm to your site. 


  • Free for 100 pages 
  • Pro Plan – $119/month 
  • Guru Plan – $229.95/month 
  • Business Plan – $449.95/month 

3. Screaming Frog Website Crawler

Screaming Frog is one of the most comprehensive SEO audit tools that helps you to analyze redirects. It will check any URL or crawl any website you want it to crawl, analyze JavaScrypt, deep canonical problems, and much more. This tool is quite intuitive, with simplified navigation. 


  • Free for 500 pages 
  • Paid Plan – $259/year 

4. Ahrefs

Ahrefs is one of the best website SEO audit tools used by the world’s most reputable companies like eBay, Abode, Facebook, LinkedIn, HuffPost, Uber, SurveyMonkey, Shopify, and more. It offers an ocean of information, monitors search engine rankings, analyzes keywords, etc. The team at Ahrefs is making it more comprehensive for marketing specialists to boost website sales. 


  • Free for site audits 
  • Lite Plan – $99/month
  • Standard – $199/month 
  • Advance – $399/month 
  • Enterprise – $999/month 

5. Woorank

To assist you in identifying areas for optimization and improvement, Woorank provides a comprehensive site analysis. It considers various factors, including usability, current SEO initiatives, and social media performance while analyzing a site.  


  • Pro – $79.99/month 
  • Premium – $199.99/month 
  • Enterprise – depends on requirements 

6. GTmetrix 

It is a useful SEO audit tool whose primary objective is to evaluate the loading times of webpages and continuously monitor the effectiveness for better analysis. You can analyze total page size, page load time, and total requests using GTmetrix! Additionally, it provides advice on how you can address problems with your website. 


  • Basic Plan – Free 
  • Solo Plan – $13/month 
  • Starter Plan – $25/month
  • Growth – $50/month 

7. Moz Pro

You may track growth, optimize, and create reports using the tools and resources provided by Moz. It can also help you uncover SEO problems with your website. The Crawl Test tool will examine up to 3,000 links and give you a report with information about each page. 

Moz describes every problem, how it could affect your SEO, and suggestions for fixing it. Additionally, you may mark issues as fixed, flag the ones you want to ignore and recrawl to see how far along you are. 


8. SiteBulb

Similar to Screaming Frog, Sitebulb is a crawler and site auditing tool. It is thorough and capable of providing knowledge and diagnosing problems with crawl ability, backlinks, on-page SEO, and much more.  


  • Basic Plan – Free 
  • Lite Plan – $13.50/month 
  • Pro Plan – $35/month 

 What Is the Best Free SEO Audit Tool? 

Google Search Console is a free SEO audit tool that can help you track the effectiveness of your SEO campaign by providing you with information about the keywords you are targeting. This free audit tool is ideal for keeping track of your relevant keywords. However, there is no clear answer when it comes to deciding which is the best free SEO audit tool. Different marketers can choose different SEO audit tools depending upon their goals and requirements. 

 Final Words 

If you want to improve the performance of your website in online searches, investing in the best SEO audit tool is an excellent way to start. You can choose any of the 8 SEO auditing tools mentioned above for your site audit. However, they are all great tools with different functions. That’s why it could be confusing for you if you have just started your SEO journey. 

In that case, you can get help from My SEO Consultants UK. They will help you to determine which SEO audit tool will be the best option for your site.