We have already reached halfway through this year in 2023, and digitalization is still on its growth spree! Today, digital marketing has become more than just keywords and backlinks. Search engines like Google, Bing, and Yahoo are getting smarter daily.

Did you know— that just 33% of Google’s top search results are more likely to get clicks, while 75% of the users never go past the search result’s first page? If your website is not listed on the first Search Engine Result Page (SERP), you’re missing out on one-third of possible incoming traffic.

Fortunately, there are numerous SEO improvement tips and strategies that you may use to enhance your website’s SEO. Although you might be familiar with a few of them, how many did you use for your website to make it appear at the top of the SERPs? In this blog, you will learn some best ranking tips for better SERPs in 2023 so that both the reader and search engines will love and boost your webpage rankings.

What Is Google SEO Ranking?

Google’s ranking metrics aim to quickly and accurately sort through billions of web pages to provide users with the most relevant and helpful results. A domain’s ranking is determined by the algorithmic process used by Google to evaluate the quality, relevance, and usefulness of a search result.

SEO is constantly evolving. To obtain that crucial Search Engine Result Page (SERP) ranking, businesses must continuously update their SEO strategies, regardless of new Google updates or shifts in search behavior. As we get halfway through the year, this is the right time to update SEO tactics in 2023.

Let’s have a look at some data from Statista:

  • Total Google Searches: 8.5 billion
  • Total Worldwide Internet Users: 5.3 + billion
  • Total Number of Websites: 1.88+ billion

These statistics indicate that your potential consumers are searching online for services and products. Your odds of obtaining potential leads will rise if your website appears on Google’s first page.

Top SEO Improvement Tips to Rank on SERPs

One of the main goals of companies trying to build online presence is to increase organic traffic. Brands worldwide compete to be at the top of search engine recommendations for specific inquiries. But it’s easier said than done to make this goal come true.

Here, search engine optimization (SEO) is crucial since it allows you to move up the search engine results pages (SERPs) and boost your site’s visibility to attract more visitors. Here are several recommended practices that can help you differentiate yourself from the competition in the age when every information is available in abundance.

  • Perform Proper Keyword Research

Using the right keywords is crucial for SEO. Finding the ones that best represent your niche and developing content around them helps you increase search engine results and draw in a targeted audience.

  • Create Relevant Content

Your published content must be educational and extremely relevant to your audience to enhance your organic traffic. Search engines favor content that supports easy information access and topical depth.

Therefore, ensure the content you produce enables users to easily explore the solutions they’re seeking and find the answers to their problems. A much-needed ranking boost and the ability to outperform your competitors will come from producing content that thoroughly answers your audience’s questions.

  • Create High-Quality Backlinks

Ensure your written piece is original, current, and more accurate than your rivals to create high-quality backlinks. High-reputation websites greatly value precise and original content.

By publishing relevant content under your niche, you’re establishing your site as an authority, which helps to produce more inbound links. Backlinks make it simple to quote facts, source assertions, or even add context.

  • Optimize Your Images & Videos

More and more people are using visual search than text to search for what they are looking for. Additionally, image and video searches are growing in popularity. Video results are now more prominent on SERPs, particularly for mobile searches.

Many users are even turning to the search bars on Instagram, TikTok, and YouTube to look for detailed tutorials, video product reviews, and other content. By incorporating video into your content strategy and optimizing already existing images and video content on your site, you may give your website a competitive edge because people will be more likely to find your content.

  • Improve Webpage Load Time

Many factors could affect the load time of your webpage— heavy images, cache problems, JavaScript issues, mediocre hosting, excessive redirects, code density, unnecessary plugins, etc. You can improve your website speed by finding and fixing these issues to ensure a clean, buffer-free user experience. 

Final Takeaway

Now that you have read SEO improvement tips, it’s time to use them and take your website’s ranking to unprecedented heights. Our SEO Consultants will help you to get started with your journey. Visit our website and tell us in the comments below if we missed out on any important ranking tips!!