Being in the marketing industry means juggling various tasks, content types, and platforms. Many marketers struggle to keep up with their jobs when the burden becomes unbearable. Wouldn’t it be nice if there was a way to help with all of this? Fortunately, there are some useful AI tools in the market. We will discuss some of the best AI marketing tools that can take the burden off your shoulders.

What are AI Tools?

The term “AI” has been searched on the internet for decades. Alan Turing developed the first theory about computer memory and learning in the 1930s, while Christopher Strachey created the first AI program in 1951.

AI stands for artificial intelligence. It is a branch of computer science that deals with intelligent behavior, such as problem-solving and learning. It can analyze large amounts of data to develop insights and predictions that would otherwise be difficult or impossible to obtain manually.

How Are AI Tools Used for Digital Marketing?

Use of Artificial Intelligence (AI) in any sector has many pros, and the digital marketing sector is no exception. Every day, new AI tools for digital marketing are created to help marketers save time and conduct more innovative, personalized campaigns. AI is used in marketing to automate repetitive tasks, provide better customer service, and enhance the customer experience. For example, marketers can use AI to analyze customer feedback, social media posts, or sales data and then use these insights to inform their marketing strategy.

The most common types of AI used in marketing include:


Machine learning

The software learns from past experiences and improves its performance over time

Natural language processing

The software uses natural language processing algorithms to interpret human speech

Image recognition

The software recognizes objects in images

Speech recognition

The software converts audio into text using speech recognition algorithms


Everyone knows that data is an essential factor in marketing, and AI takes this concept one step ahead while saving much time and money. Because organizations no longer rely on their workforce to complete these tasks, they can focus on other vital business areas. Another significant advantage of AI tools for digital marketing is that they help organizations customize their marketing and sales strategies.

If you arrived late at the Artificial Intelligence (AI) party, there’s no need to worry. Leveraging AI tools for creating effective digital marketing strategies is easier than you imagine. Let’s check out a list of 5 AI tools for digital marketing that can help reduce workload off your shoulders, improve quality and originality, and optimize your marketing campaigns.

Top 5 AI Tools For Digital Marketing in 2023

Artificial Intelligence (AI) in the marketing sector has been making the headlines in the mainstream media, mainly in the content creation area. AI can process massive amounts of data from various sources like email and social media. There are various AI tools that can be used for digital marketing. So, let’s take a look at the top 5 AI tools for digital marketing in 2023:

Jasper AI

Jasper is an AI content production tool that makes your entire content marketing process more efficient. Using content templates, your team may cut the time to complete the first drafts in half and even produce art to accompany your posts.

It is easy to use for strengthening your blog content marketing strategy, landing pages, email marketing campaigns, and social media postings to boost your search engine rankings. Jasper is quickly becoming a crucial AI marketing tool for successful businesses.

Estimated Starter Plan – $40 /mo

What It Does: Jasper AI can do just about everything you’d want a decent writing assistant to be able to do, except for making a coffee run.

Best For: Content creation and ideation

Copy AI

Copy AI is an Artificial Intelligence content-writing software that offers “automated creativity tools” for various sectors and assists you in creating content depending on your requirements.

The best thing about Copy AI is that it includes many templates, ranging from social networking platform biographies to thank-you letters, meaning you won’t need any other AI marketing tools for your company when it comes to writing content.

Pro Plan – $49/mo

What It Does: Creates unique copies and arranges them by projects, creating a captivating product description.

Best For: Content creation and ideation


Grammarly is one of the best free AI tools for digital marketers. This AI-powered copy-editing tool gives marketers the confidence to publish content without worrying about any annoying typos.

Grammarly’s subscription plans take things to a new level, but the free version assists with fundamental spelling and grammatical errors. It is capable of rephrasing, rewriting, and reorganizing complete sentences in ways that would wow your high school English instructor.



Premium – $12/mo

Business – $15/mo

What It Does: AI-powered writing assistant that checks for grammar, spelling, punctuation, and style errors.

Best For: Content creation and writing improvement

Meet Edgar

Meet Edgar is a social media automation tool that allows users to plan and reuse their social media material. The best feature of Meet Edgar is the power to reuse content. To guarantee that their content reaches a wider audience, users can schedule their social media postings to be posted when their target audience is likely to engage with it the most.


Free – 7 days

Annual Plan – $24.91/mo

What It Does: It categorizes and organizes your content. Simplifies social media management through automated scheduling, content publishing, and data analysis.

Best For: Social media post management


With Crayon, you can continuously watch over and gather knowledge about your rivals’ online activities. Crayon’s best feature is its ability to record automatically and track real-time rival movements.

Additionally, it offers access to numerous forms of data to keep you updated on significant changes to leadership, communications tactics, and other items.

Custom prices as per your needs

What It Does: Tracks industry trends by automatically collecting and organizing data from millions of sources

Best For: Businesses wanting to stay ahead of competitors by gathering insights and making data-driven decisions.


In the ever-evolving landscape of digital marketing, a remarkable potential of AI marketing tools has been seen in the year 2023. Looking ahead, it can be safe to say that the AI marketing tools we mentioned in the blog are going to assist marketers, not replace them.

If you want to know more about such tools, stay connected to My SEO Consultant UK. We publish informative blogs related to digital marketing frequently.