In the present world, when almost every consumer surfs the internet for information, building a website is the first and most crucial phase toward the success of any business. It sets the foundation to establish an online presence and attract visitors to website. In turn, it will help you make them your potential leads or clients and expand your business.
In fact, if you ask any business owner or marketer, “what’s the most thing in this world that would make them happy,” they will probably say, “MORE CUSTOMERS!” But what comes after that? Increasing website traffic. As a matter of fact, nearly 61% of marketers claim that increasing website traffic and leads is the biggest challenge.
There are various ways to increase your website traffic, but first, we will understand what website traffic is. You probably know what website traffic is. So, feel free to skip to the next section: 8 ways to increase website traffic for free. But if you do not have an online presence and don’t know what website traffic is, read on.
What Is Website Traffic?
Website traffic is the number of users visiting your website. Web analytic tools will usually show you both unique pageviews and overall pageviews. Unique pageviews represent the total number of times visitors visited your site. On the other hand, pageviews gives you the sum of number of visitors— some only one and some multiple times.
As per a theory, with the increase in website traffic, the probability of converting your users into leads also increases. But you’ll frequently observe that the conversion rate is low even if the traffic is high. This can be because, despite the increased website traffic, not all visitors are potential leads who are more likely to buy your product(s) or services.
8 Ways to Increase Website Traffic for Free
The success of any online business or product depends on driving visitors to the website. You can boost your traffic, increase the number of visitors, and enhance the search engine rankings by using appropriate digital marketing strategies. So, let us find out how you can boost your website traffic and attract potential and loyal visitors.
Build a Responsive Website
If your site is not optimized for smartphone or tablet users, you may see a drop in your website traffic as most users today view websites on their smartphones. Your information is accessible and easily viewable on all screen sizes and devices when you have a responsive website. So, get a responsive website.
Create a Content Marketing Strategy
Your marketing strategies should be built on high-quality content. Building relationships with your clients and prospects starts with valuable and engaging content. Additionally, it’s a great strategy to improve your website’s ranking for targeted keywords.
Update & Publish Your Blogs Regularly
When it comes to creating a marketing plan, consistency is the key! Publishing fresh and relevant guest blog content regularly helps drive traffic to your website. Incorporate target keywords and phrases naturally within your blog posts to improve search engine optimization (SEO) and increase your chances of being discovered by potential visitors
Social Media Posting
Social media is where people spend their free time, offering you a fantastic network platform to interact with your target market. This is where you can share interesting, helpful, and engaging content to encourage the users to keep coming back to your website for more. But you must avoid overly promotional posts” that might look a bit “salesy.” Keep in mind that people only discuss things that build their reputation.
Do Email Marketing
Utilize email marketing to nurture relationships with your existing audience and convert them into repeat visitors. Send out regular newsletters, updates, and exclusive offers to keep your subscribers engaged and encourage them to revisit your website. If you are providing value to your consumers, they may recommend your products or services to others as well.
Adopt a Review Acquisition Strategy
Your website’s ranking, and consumer purchasing decisions are both impacted by online reviews. Positive reviews and testimonials can greatly influence prospective visitors. Encourage your satisfied customers to leave reviews on popular review platforms or provide testimonials on your website. This will not only help build trust but also attract new visitors who are seeking recommendations and social proof.
Search Engine Optimization, or simply SEO, improves the credibility of your website. You can select proper keywords for each blog to enhance the chances of your blog posts appearing higher in search results. Ensure the headlines, URLs, and image alt titles contain relevant keywords. You may also optimize current pages and older blog entries to improve your results. Also, don’t undervalue the effectiveness of long-tail keywords. They may have lower search volume but high conversion rate. So, optimize your site content for those keywords.
Write Guest Posts
It is highly effective to guest post on other websites to build backlinks, enhance referral traffic, and improve SERP ranks. When pitching, you should always conduct a comprehensive investigation of websites in your sector. Ensure a website’s content is offering value to its readers, then examine its domain authority and review its guest blogging policies. Ask them if they’ll share the post on social media and mention you there as well.
You can use the strategies we talked about earlier to increase your website traffic. Know that increasing traffic on websites is a constant effort. No matter how much you set things up and wait for something to happen, it’s not enough! Due to the enormous competition and the ever-changing market landscape along with search engine algorithms, you must constantly work on the traffic to your website.
If you need assistance in increasing organic traffic coming to your site, you can consult the My SEO Consultant UK team, who will help you analyze, measure, and benchmark the performance of your website as per your niche business industry.