If you have a website for your business but are not measuring its performance, chances are you don’t know what improvements it needs. You would be missing out potential customers that may be choosing your competitors over you because of their bad experience with your site. So, it’s important to keep track of how well your website is performing. You can do so by using free SEO tools.
Why Measure Your Website Performance
Website performance is a direct indicator of your website’s health. Measuring website performance will help you find out how quickly your site loads, whether it is compatible with different devices and how user-friendly it is.
If you have done your website optimization after you analyzed your site’s performance, then you will see a massive impact on your customer experience. It will also help you improve visitor retention, reduce the bounce rate and improve sales.
You can use free SEO Tools for measuring your website performance. Additionally, they will help you improve your site visibility and ranking on search engines such as Google, Bing, etc. So, let’s talk about the 10 best SEO tools for measuring your website performance.
Free SEO Tools For Measuring Website Performance
The following SEO tools will provide data so you can make informed decisions and optimize your website. They will help you get organic traffic and attract potential customers.
- Google Analytics
- Google Search Console
- Ahrefs Backlinks Checker
- Moz Local Listing Score
- Google Mobile Friendly
- Screaming Frog
- Google Page Speed Insights
- Keyword Tool
Now let’s know more about these tools in detail.
1. Google Analytics
Google Analytics is a popular tool that provides in-depth data about your website. Using Google Analytics lets you get valuable insight into your audience, like from which location they are searching, and which device is used. You can compare organic or nonorganic traffic. By using google analytics you come to know how visitors engage to your website site.
2. Google Search Console
Google Search Console is essential to check your website’s traffic, the keywords it is ranking for and see technical errors that could impact your ranking. You can use the data from Google Search Console to optimize your marketing efforts and target highly specific audiences in your ad campaigns. You can also fix technical issues that were hindering your website performance.
3. Ahrefs Backlink Checker
With Ahrefs backlink checker, you can do backlink research and check the backlink of your top 50 competitors and identify potential opportunities for link building and optimization. It will help improve the backlinks redirecting toward your site and improve its authority.
You can check your local search visibility by using local listing score feature in MOZ This tool will provide you actionable insights so you can improve your local listing scores and better your local SEO efforts.
5. SEMrush Sensor
This tool provides a wide range of SEO data, including data about keyword ranking, backlinks profiles, and competitor analysis. It tracks the volatility of google SERPS based on daily changes and monitors Google’s behavior for you.
6. Google’s Mobile Friendly Test
By running Google’s mobile-friendly test on your site, you will come to know whether your website is mobile-friendly or not. You can then make changes to improve your website’s performance for mobile users. Once you have made all the necessary changes, Google mobile crawlers will crawl your site and your mobile users will have a better experience with your site.
7. Screaming Frog
You can use Screaming Frog to analyze your website’s structure and find out if it has any technical issues like missing meta tags, descriptions, headings, duplicate content, etc. It also gives you suggestions that can help improve the SEO of your site.
8. Google’s PageSpeed Insights
PageSpeed Insight gives a score of 1 to 100 to your site depending on how user-friendly it is. The higher the score, the higher the performance of a website. It can help you identify all the problems your website has and gives you suggestions to enhance your website performance.
9. Keyword Tool
This tool provides keyword suggestions and analysis to help you optimize your website’s content for search engines. You can use keywords that are frequently searched in your content which will help your website to grow.
Ubersuggest can help you find relevant keywords to your niche by suggesting keywords similar to the ones you have typed in the search box. You can even fine-tune your search by eliminating the keywords that are of no use to you from the search results.
By using these top SEO tools that are free, you can track your website performance. Whether you use one particular SEO tool for measuring website performance or use different tools in combination, that’s up to you. What matters is that you know how your site is performing and how you can make it even better so that your audience has a good experience when they visit your site. For best SEO services, consult SEO Consultant UK