When it comes to SEO tools and digital marketing platforms, ‘SEMRush’ is a one-stop solution for all! In addition, it has a powerful competitive analysis feature, a robust tool for keyword research, on-demand customizable reports, and many more. However, despite its outstanding set of features, it’s evident that Semrush isn’t for everyone! Some bloggers and marketing experts may find Semrush expensive. They may get overwhelmed by Semrush competitor analysis tool’s plethora, ultimately complicating their campaigns rather than streamlining them. Here are Alternatives & Competitors of SEMRush.

Fortunately, Semrush is not the only SEO tool. Other Semrush alternatives and options in the market are superior in price, features, and user-friendliness. So, to help you choose the best SEO tools for your marketing campaigns, we have shortlisted the top 5 Alternatives & Competitors of SEMRush to boost your organic website traffic. 

Top 5 Free + Paid Alternatives & Competitors of SEMRush 2024 

Semrush is an SEO tool for digital marketers that gathers information from keywords, site audits, web traffic data, etc. With that being said, there are numerous reasons why one may find it necessary to explore other alternatives similar to Semrush. Let’s review the list of the best Semrush free alternative and paid SEO tools.  

Rank  SEO Tool  Type  Price (USD) 
       1. Ahrefs  Full Alternative  $99 /month 
       2.  Google Keyword Planner  Keyword Research  FREE 
      3.  Moz Pro  Full Alternative  $99 /month 



SE Ranking  Competitor Research  $44 /month 



SpyFu  Competitor Research  $33 /month 


1. Ahrefs 


If there is only one all-in-one SEO tool capable of analyzing and understanding website data, gathering intelligence, and spying for competitors, it’s none other than Ahrefs. It is highly utilized in the industry and helps you know the content marketing strategies that may be useful while checking your competition. The result: you have a good chance to outperform them, considering applying some work and at the same time having all that data as your partner. 


  • Competitive Intelligence 
  • Content Analytics 
  • Media Monitoring 
  • SEO 


  • Excellent link-building tool 
  • Helpful content explorer tool 
  • Robust keyword research feature 
  • Responsive customer support 
  • All-in-one SEO tool 


2. Google Keyword Planner 

Google KKeyword Planner

Google Keyword Planner is another SEMrush free alternative offering basic SEO that will suit any marketer. However, this SEO tool is worth exploring if you’re a beginner and just starting with SERP analysis because it includes numerous robust functions. 


  • Basic Keyword Planner 
  • Historical Analysis 
  • There is a plethora of keyword ideas to generate content ideas 


  • Great for basic keyword research 
  • Free SEO tool 
  • Export data for further analysis easily 
  • View Google-generated keyword traffic forecasts 

3. Moz Pro 


Moz is the go-to tool for measuring and analyzing SEO analytics with SEO professionals. Software is crammed with a host of functionalities that will allow you to do pretty much everything regarding keyword research, content optimization, analytics & reporting, and link building and analysis. Moz company is the real founder of the concept of Domain Authority. 


  • Keyword Research 
  • Link Building 
  • Site Audits 
  • Page Optimization 
  • Rank Tracking 
  • SEO Reports 


  • Superior keyword research tool 
  • Excellent site audit features 
  • Outstanding multiple SEO management 
  • Affordable basic plans 


4. SE Ranking 

SE Ranking

SE Ranking is a provider offering you an all-in-one solution with a great goal: to simplify things from an SEO perspective. With a meager cost and accurate SEMrush-like alternatives for search engine keywords databases with many keyword and competitor research features, backlink analysis, website audit, on-page SEO checker, and much more. 


  • Competitor Analysis 
  • Content Analytics 
  • Rank Tracking 
  • Technical SEO 
  • Link Building 


  • Beautiful Interface 
  • Malltichannel marketing 
  • Excellent features similar to Semrush 
  • Affordable plans 

5. SpyFu 


SpyFu is one of the other great Alternatives & Competitors of SEMRush that enable us to keep up with the SERPs. SpyFu, as the name implies, is a tool that allows you to look into the competitor’s activity and see what works for them in paid search and SEO. In addition to the main keywords, SpyFu also displays significant metrics that you can choose for your marketing campaigns. This consists of the keyword’s complexity rating for ranking, average monthly searches it receives, and approximate monthly clicks.  


  • Advanced Competitor Research 
  • SEO Auditing 
  • Data Visualization 
  • Competitor Keywords 
  • AdWords Research 


  • Free learning resources for beginners 
  • Much lower pricing 
  • Custom reports 


To Wrap It Up! 

We have reached the final part of this blog and explored some of the best Semrush alternatives, even the free ones! This could be useful for people who want to investigate the field more before selecting an advanced tool that often comes with costlier price tags. Ensure you verify if the software you wish to use backs up all features that interest you because some of these provide functions that might be eliminated in others, if not absent. If you want to make use of these SEO tools to its full potential, then you can get help from our SEO Consultants. Reach out to us NOW!!!