Google Keyword planner is the most irreplaceable and truly important keyword research tool for advertisers and marketers. Mostly, every SEO professional gets help from this tool to move up their content on the SERP. Let’s explore how to use it efficiently to find perfect keywords for your content.
What is the Use of Google Keyword Planner?
Keyword research is the foundation of any successful SEO strategy. It essentially means identifying the correct keywords that potential visitors will use. These keywords will help to find you products, or services pages on search engines like Google.
These keywords also help businesses and content creators understand what their audience is looking for and, hence, optimize their online presence accordingly.
Of all keyword research tools available in this digital world, Google Ads Keyword Planner is one of the most advanced and versatile. This tool was developed by Google itself. It helps in discovering new keyword ideas based on phrases related to one’s business or content. This gives marketers a better sense of trends in searches, competition levels, and approximate traffic from each keyword.
Whether one is an experienced marketer or a budding blogger, understanding how to use Google Keyword Planner can make a world of difference in gaining organic traffic and getting discovered by target audience.
How to Use Google Keyword Planner for Keyword Research?
Understanding how Google Keyword Planner works is relatively easy. If you are new to Keyword research, then you don’t have to worry a bit. The first step in working with Google Keyword Planner is, of course, logging in. It would help if you had a Google Ads account for this. If you have not opened an account yet, create one as it does not take more than 5 minutes. Don’t worry about price as there is no fee attached to using a Google Ads account. There is even no need to have an active campaign to move further.
Now that you have created an account, let us find out how you can use it to find keywords relevant for your business.
1. Go to Discover New Keywords
Open your Google Ads Manager, go to the side menu bar, and click on ‘Tools.’ Look for ‘Keyword Planner’ at the top of the Tools’ menu. Inside the keyword planner, you’ll see two options from which you must select ‘Discover new keywords’. Under this you can either start with keyword search or add website to find relevant keywords in your niche.
2. Enter Your Product or Service Name
We will select ‘Start with keywords’ then enter the name of any product or any service that is relevant to your business. You can also set the country preference. Google Keyword Planner will show a list of relevant keyword suggestions with metrics like average monthly searches, ad impression share, competition levels, etc.
It will show hidden opportunities which may otherwise have gone unnoticed. Make sure that you are putting relevant product or service name, because that will decide the accuracy and relevancy of keywords.
3. Use Keywords in Your Content
Now, you know how to discover new keywords after inputting relevant products and services. You have a long list of keywords on your screen to choose from. You can also export these lists so you would be able to use them in other tools or share them with your team. Incorporating them into your original content will lead to a rise in your search engine rankings.
But how would you know which keyword is best for you. For that, you need to fine-tune these keywords according to your SEO requirements. Let us see how to do that in the next section.
Top 5 Strategies to Find the Best Keywords
Finding your perfect keyword is quite simple in Keyword Planner. There are five strategies explained below that will help you analyze which keyword will be more relevant to your content.
1. Leverage Keyword Planners’ ‘Get Search Volume and Forecasts’ Feature
Now that you have a list of keywords and want to narrow down your list use ‘Get Search Volume and Forecasts’ feature of Google Planner. This tool gives you an in-depth look at the trend in their search volume and even forecasts how they could perform in the future. If you see a decrease in the traffic for a particular keyword in the last three months, you can leave that keyword from your strategy.
2. Look for Relevant Keywords
Separate the highly relevant keywords describing your content or business and look for those that emphasize what your target audience is searching for. To help you with that use option available on top right corner named as ‘refine your keyword’. This feature will help you make your keyword more specific and relevant to your niche.
3. Strike a Balance Between Search Volume and Competition
This means maintaining a balance of acceptable volume of search queries and a level of competition in the market. While high volume keywords may yield more traffic, they usually do so at the cost of higher competition. Low volume keywords might be easily rankable but won’t drive as much traffic. So, choose keywords with higher ranking chances and less competition using Google Ads keyword planner.
4. Focus on Long-Tail Keywords
These are longer and more specific keyword phrases called long-tail keywords. Although they have low search volume, they have higher conversion rates and can be very useful when targeting your niche audiences.
For example, using a broad keyword such as “cake” places you among other competitors consisting of many bakeries and businesses related to cakes. However, if you use a long-tail keyword, you will have targeted a more specific audience. Rather than targeting “cake,” you could use a long-tail keyword like “eggless pineapple cake.” This keyword is far more specific and likely targets those people looking for a specific kind of cake.
5. Analyzing Metrics for Keyword Research
The Google Keyword Planner provides some key metrics to analyze the potential of every keyword. These metrics include average monthly searches, competition level and the bidding range of keywords. These parameters are stated below for better understanding of how to identify the best keyword for your content.
- Average Monthly Searches: This indicates how often a certain keyword, on an average basis, is searched for every month. By analyzing this data, you can figure out which keyword you want to target. Let’s say one keyword has 100 average monthly searches and you are just starting with your SEO. In that case, you can target that keyword as it will likely have less competition.
- Competition: It reflects how much competition the keyword has in Google Ads. The more the competition, the more difficult it will be to rank for that keyword. As we have already discussed above, you should strike a balance between average monthly searches and competition.
- Top of Page Bid (Low Range): It shows an estimation of the minimum amount you need to bid so that your ad is shown at the very top of search results for a keyword. For example, if you see that Top of Page Bid (Low Range) for “eggless cake” is $2.50, then it indicates that many advertisers are ready to pay at least that much for top rank, meaning “eggless cake” really is both a popular and competitive keyword, which would be very worthy of targeting in SEO efforts.
Conclusion
Google Keyword Planner is one of those essential tools that will help your site in landing on the first page of a search engine. Putting all these tips into practice will help you gain valuable keyword insights. Keep in mind that doing keyword research is not a one-time activity. It is an on-going process of continuous refining your keywords according to changing industry trends.
Optimize your content regularly for SEO by using Google Ads Keyword Planner. It will help you leave your competitors behind and help your website climb the search engine rankings. For more help consult our SEO Experts.
