Every business must know where they rank in this fiercely competitive online world. After creating a website for your business, you must ensure that it ranks as high as possible on search engines like Google. A high search engine ranking means more quality traffic, ultimately increasing the possibility of converting more customers into potential leads and generating income. Check Website’s Position on Google is a crucial part of SEO.
Monitoring the changes in website ranking allows you to determine the effectiveness of the chosen keywords and links built. High website rankings indicate that the keywords are selected carefully, and the SEO campaigns are headed in the right direction. However, lower spot in the Google ranking show that further optimizations are required for your website.
What Are Google Ranking and Key Factors Influencing Website Ranking?
Google ranking is the position at which your website is displayed in Google’s search results when someone searches for specific keywords. Search engine optimization (SEO) aims to improve your website’s ranking and visibility, as higher rankings lead to increased organic traffic and potential customers. Google determines rankings based on various factors, including relevance, authority, and user experience.
All search engines have their ranking criteria. However, we will focus mainly on Google because it covers 90% of the market share (as per Statcounter global statistics). Nobody knows the precise number and weight of search engine ranking criteria. However, a few elements are known and have been verified. Here are some of the key factors that you must consider:
Content Quality: Google considers the quality of the content (including how credible and trustworthy it is) while ranking.
Content Relevance: By evaluating the relevancy of the content, Google ranks pages based on the relevancy of the search terms.
Core Web Vitals: Google’s ranking algorithm rewards websites that have outstanding Core Web Vitals (metrics that assess your pages’ speed, responsiveness, and visual stability)
Backlinks: Google states that backlinks are a key ranking factor under the general umbrella of quality. If they come from authoritative websites, they can boost your website ranking
Mobile-Friendliness: Google’s mobile-friendly update has shown that a page’s mobile-friendliness affects its ranking.
Considering these key factors while adopting general SEO practices can help boost your Google ranking. But you need to know where you stand in the global ranking.
7 Easy Methods to Check Your Website’s Ranking on Google in 2024
Google uses web crawlers to index and scan pages to rank websites. It assigns a rating to each page based on its opinion on authority and how helpful the website and its content are to the end user. Google then arranges them in an algorithm with more than 210 known variables on the search result page.
Therefore, appearing on the top search pages of Google for a specific search query or keyword directly means that, as per Google, you’re the most authoritative and relevant result for it. The higher the rank, the higher your authority and relevance in the eyes of Google. So, let us check out the 4 best methods to check a website’s position on Google in 2024.
1. Manual Search
The most straightforward method to check a website’s position on Google is manually searching for your target keywords. This method doesn’t require any setup and is free. It is useful when you have a specific term that you want to search quickly.
Price: FREE
Process: Here are easy steps to check your search engine ranking manually:
Type your target keyword into the Google search bar and see where your website ranks in the search results. While this method provides quick insights, it may not be the most accurate, as search results can vary based on location, search history, and other factors. For example, we entered the term “keyword research checklist” into Google. You can see that our website ranks at the top of Google’s SERPs. Create a spreadsheet and analyze your website ranking from time to time.
2. Use Google Search Console (GSC) for In-Depth Ranking Insights
Google Search Console (GSC) is a powerful tool that provides valuable data about your website’s performance on Google. It allows you to monitor your website’s presence in search results, track keyword ranking, and identify areas for improvement. With GSC, you can check your website’s average position for specific keywords, evaluate click-through rates, and identify potential issues affecting your ranking.
Price: FREE
Process: Follow these steps if you want to find your keyword’s ranking on GSC:
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- Visit the Google Search Console webpage.
- Set up your GSC through your Google Account and verify your website.
- Click on “Search Results” under “Performance”
- Now scroll below to look at the “queries report.” You’ll see a complete list of the ranking of your SEO keyword.
- You can sort them by position, along with other metrics.
3. Use SEMrush to Get a Summary of Your Data on the Dashboard
SEMrush is a popular SEO tool used to make digital marketing strategies that offer a wide range of features for checking and monitoring your website’s position on Google. Its Position Tracking tool allows you to track keyword rankings, compare your positions against competitors, and receive regular reports on changes in your rankings. SEMrush also provides insights into search volumes, organic traffic, and keyword difficulties, helping you optimize your website for improved visibility.
Price:
- Pro plan – $129.95 /month
- Guru plan – $249.95 /month
- Business plan – $499.95 /month
Process: By following these steps, you can check your keyword’s position in SEMrush:
- Visit the SEMrush website and log in
- Click on the Position Tracking Tool and enter the website you want to track.
- Check the Ranking Overview
- As per the SERP feature, filter the results accordingly
- Now, hover over to the SERP feature icon with the “View SERP” to see what keywords are effective.
4. Use Ahrefs to Track Your Ranking Data on Google
Ahrefs is another robust SEO tool that can craft digital marketing strategies and offer comprehensive solutions for monitoring your website’s position on Google. Its Rank Tracker feature keeps you updated on your website’s keyword rankings, allows you to track multiple search engines, and provides historical progress graphs. Ahrefs also provides insights into backlinks, organic traffic, and keyword opportunities, enabling you to make data-driven decisions to improve your website’s ranking performance.
Price:
- Lite plan – $99 /month
- Standard plan – $199 /month
- Advanced plan – $399 /month
- Enterprise plan – $1000 /month
Process:
- Ahrefs can be used as a Google keyword position checker by using the following steps:
- Visit Ahrefs website and log in
- Select “Rank Tracker Tool” on the dashboard
- Click “+ Add new”. This will add to your new website
- Analyze the graphs displayed on the dashboard
- Checkout for the keywords that are ranking for your website
5. Use AcuuRanker’s Live SERP Checker Tool for Keywords
AccuRanker’s Live SERP Checker is the best tool for determining your website’s search engine rating. If you’re looking for a bare minimum means of finding Google keyword ranking, use AccuRanker. With this free keyword placement tool, you can get a preview of Google’s search engine result pages (SERPs). AccuRanker’s users are limited to 5 searches per day. So, this tool might not be handy if your website has dozens of keywords.
Price: $116 /month
Process:
- Go to the AccuRanker Live SERP Checker tool website
- Enter your targeted keywords, country, and location for more accurate result
- Choose your device and click “Search Now!”
6. Use SERPWatcher by Mangools to Check Website’s Position on Google
SERPWatcher by Mangools is an additional tool for tracking Google ranks. It allows you to use the Performance Index measure based on keyword placements and search volumes to determine your website’s potential for organic traffic. You will get regular updates on your website’s performance daily or even get crucial changes via email. You may share interactive reports with your team using this Google rank checker tool.
Price:
- Entry plan – $19.90 /month
- Basic plan – $29.90 /month
- Premium plan – $44.90 /month
- Agency plan – $99.90 /month
Process:
- Visit SERPWatcher’s official website
- Click on “Create Tracking” and type your website domain in the search bar
- Select your country, location, and platform (desktop, laptop, smartphone).”
- Enter your keywords
7. SERPRobot’s FREE Google SERP Checker
SERPRobot is a free online tool that helps you check your website’s Google ranking position for specific keywords. It provides a simple and quick way to get an overview of your ranking performance across different regions. SERPRobot also allows you to track your rankings over time, helping you identify improvements or declines in your website’s visibility. You may also get the ranking of the top 10 domains for the keywords you entered using this free Google SERP checker.
Price:
- Base plan – FREE
- Premium plan – $4.99 /month
Process:
- Visit SERPRobot’s official website and create an account
- Add your website’s URL and relevant keywords to SERPRobot’s dashboard to initiate rank tracking.
Receive daily updates on your website’s ranking positions for target keywords, allowing you to stay informed about real-time changes in real-time
Keep an eye on your competitors’ ranking positions to identify emerging trends and stay ahead.
Are You Disappointed with Your Google Keyword Ranking? Then Contact Us…
Keyword Rankings rise and fall over time. But everyone wants it to keep elevating. And how to do that?
We analyzed Google’s algorithm for ranking websites and the key factors that it considers. In addition, we also explored dedicated tools that present website data & analytics and demonstrate how your website performed for a given keyword on a given day in the past. However, remember that these are paid tools except for the manual search option, and the only way you’ll get satisfying results is through consistent website monitoring and applying relevant improvements.
So, if you want to ensure that someone keeps an eye on your website, online store, blog, or any content, consider hiring our SEO Consultants, who will take responsibility for your Google rankings and identify areas of improvement. This is the best formula for optimizing your website for all search engines and bringing in as many targeted visitors as possible.
